Baby oo pullover in the Gambia! – Football 4 Peace on the smiling coast

Imagine you have an opportunity to combine your biggest passions in life and spend a week on your favourite continent/country, play your favourite sport, meet amazing people and simply feel happy all the time. It probably sounds like a commercial in a tourist magazine, but hey – it gets even better than simple tourist vacation!

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Africa and football have been my passions and fields of interest for a long time. The first time I experienced them together was in South Africa for the FIFA World Cup, which were the best two weeks in my life. After four years I went to Africa again, again for football. But this time it was completely different. I joined Football for Peace (F4P), a sport-for-development-and-peace programme, in tiny West African country – the Gambia. We spent a week between 18 and 25 April in a small village of Kartong, coaching the local children, being trained as trainers, hanging out with the local coaches and overall – enjoying the Gambian sun, positive and friendly environment and deliciousss food. There are many things to say and my mind is overflown with memories. However, I’ll try to organise my thoughts and put them on the paper (well, technically, on the screen). I hope this will bring a bit of the Gambian sun in your room 🙂

Oh, and to make sense of the post’s title, a Nigerian song Pullover by Kcee and Wizkid was our specil anthem 😉

GambiaTo be honest, the Gambia is not difficult to be missed on the world map – it’s the smallest country in Africa. There are slightly less than 2 million people, who are mainly of Mandinka ethnic origin. Other ethnic groups involve Fula, Wolof/Serer,  Jola, Serahuli and others. The predominant religion is Islam, practised by around 90 % of the population. Around 8 % are Christians and another 2 % adhere to indigenous beliefs. The country is situated on either side of the Gambia River, which flows into the Atlantic Ocean. The Gambia is surrounded on three sides by Senegal and has only 80 km of the coastline (which is still the double of the Slovenian coast ;)) on the Atlantic Ocean. Due to its proximity to the Equator it has a tropical climate with the hot season from December to May and the rainy season from June to November. The main Gambian industry is tourism. Agriculture accounts for roughly 30% of gross domestic product (GDP) and employs about 70% of the labour force.

Although the territory of the Gambia was reached by the Portuguese already in the mid 15th century, it was later a bone of contention between the French and the English. The British Empire occupied Gambia in 1758. Placing and keeping the colony around the Gambia River was of crucial importance for the transatlantic slave trade – around three million slaves were taken from this colony in the course of three centuries. The Gambia achieved its independence in 1965 as a constitutional monarchy within the Commonwealth. In 1970, it became a republic with its first president Dawda Kairaba Jawara, who was re-elected five times. In 1994, the Armed Forces Provisional Ruling Council deposed the Jawara government and banned opposition political activity. Yahya A.J.J. Jammeh, chairman of the AFPRC, became head of state and remains the president to this day, meaning the Gambia has only had two presidents since its independence. It’s interesting to note that there are no tensions between the ethnic or religious groups – peace is an important component of the society and the Gambian people are really proud of that.

People I met were extremely nice, open-minded and helpful. Although according to the official statistics, a third of the population lives below the international poverty line of $1,25 per day, the people are very positive, as well as creative in terms of providing for their basic life needs. I know that their way of life is not easy at all and that there is a daily struggle for food, water and earnings to provide for the family. But when I observed the people, especially in the evening, when everyone came out on the street, talked, danced or just friendly waved to us, strangers (if I waved to a random person here in England or in Slovenia, everyone would think I’m totally weird), I realised it’s not Africa that needs the development aid – we need it, not in economic, but in humane and personal terms. Although the Gambians are materially much more deprived, they are at the same time much happier, complain less and know how to genuinely smile, even if to a complete stranger. There, I felt much more at home than in many European countries! It’s true – the Gambia is indeed a smiling coast!

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F4P

F4P International was established at the University of Brighton in 2001 and it operates on the voluntary basis on the international level. The project approaches football in a bit different, non-competitive way – children are not taught football skills, but values such as trust, respect, responsibility, equity and inclusion. Children play different teambuilding games through which they learn how to trust each other and how to be responsible for one another and for their teams. Teams are normally mixed in terms of gender, race, ethnicity, religion etc. so that children understand the importance of inclusion, as well as that they develop friendships with people who are different from them and even overcome prejudices and stereotypes. During the game, they are supported to help each other, especially the opponents, shake hands before and after the game, not to be too competitive, to pass the ball to all the co-players equally etc. The winner is not announced just on the basis of goals scored, but according to the fair-play points that are given to the teams.

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Such values based approach to coaching is of high significance especially in/between the societies that are in conflict. That’s actually why the initial idea developed – to use football to bring together children from divided Northern Ireland, where Protestants and Catholics viewe(d) each other as the enemies, and later from Palestine and Israel. F4P has held workshops and trainings in the UK, in Northern Ireland, Israel, Germany, The Gambia, Czech Republic, South Korea, South Africa and it’s even spreading. The F4P camps and events consist both of football and other sport-related games and off-pitch activities that together provide a platform for integration and inclusion of children. Programmes that promote inclusion, respect, equality and similar values through fun, relaxed, informal and popular activities such as football or other sports and leisure games therefore bear a big potential to eliminate/prevent stereotypes and to bring children together regardless of their race, gender, religion, ethnicity, nationality, sexuality and other categories of identity.

Critics of sport-for-development sector normally warn about the ideological underpinnings of such projects that stem from the Western neo-liberal values. While this concern should always be taken into account when conducting the projects abroad and cultural differences and local socio-political situation should play the leading role in framing such projects, I don’t think F4P is trying to impose any ‘Western values’ or interfere too much with local culture. I could see this in the Gambia, which was my first international football experience. Not only we played football and ‘our’ games, but we also included their local games in the programme. So just as much as we were teaching and coaching, we were learning as well. That’s why I experienced F4P in the Gambia more as a cultural/sports exchange rather than SDP intervention. Another important aspect of F4P is its sustainable approach – it doesn’t just go to a foreign country, play there for a while and then leave. Instead, we were coached as trainers together with the local coaches, who will be able to deliver values based coaching even when we’re gone (although F4P will be back in December 🙂 ). Training the local coaches therefore ensures sustainability and potential continuum for children, as well as it develops coaching, organisational and life skills of the coaches.

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Some of the F4P coaches, who have been abroad with F4P before, said that Gambia is different from other projects since it’s not really a divided society. For example, in Israel, children from Jewish and Arab communities wouldn’t even talk to each other on the first day, let alone play together and have physical contact. But throughout the week, social bonds would gradually develop and through sport and fun the children from antagonistic communities would start to humanise each other, understand that they have a lot in common and that there is actually no reason to hate each other. Friendships would develop between children who have been told since their birth that they need to be enemies. I love Mandela’s quote (I know, I’ve used it a lot of times already, but it’s really something I believe in): “No one is born hating another person because of the colour of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite”. In the Gambia, fortunately, there is no such conflict. Our kids were friends from the first day, especially because a lot of them knew each other before. However, they achieved a progress in terms of understanding the five values (respect, responsibility, inclusion, equity and trust) and applying them not only on the pitch, but also beyond the football arena. For example, before the coaching sessions every day, we all together picked up the litter from the ground to show respect for the environment and through that, they understood the importance of taking care of the areas they live in. They understood that they need to show respect and responsibility not only in football, but also in school, in their families etc. When we were asking them who they will show respect for in their lives, a girl replied: “for every human being” – it was one of my favourite moments.

 

Apart from football, games and discussing the values there were countless moments of dancing and singing. I loved how we concluded almost every game with a little dance – and believe me, those kids are sooo talented, I loved their moves! 🙂

Sustainability

We were staying in a local eco-resort Sandele. Although it was founded and it’s run by an English couple, it only employs local people, uses local nature-friendly materials and buys the goods from the locals and local shops. It’s run by the solar and wind power and therefore uses only renewable sources of energy. Hot water showers are heated by the sun and the toilets are composting. People are employed to do all kinds of work, ranging from cooking and cleaning to building facilities and crafts making. In general, the Kartong village has a reputation of an eco-friendly village. We also visited a place where women collect the oyster and sell them. The community we met is a part of the Try Oyster Women Association which is working to raise the standard of living of these women to become self-sufficient through improved cultivation techniques. We tried the oysters and they were delicious!

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Children

I loved working with children every day, not just because I’m still a big kid, but because they inspired me a lot, and not just in terms of their football skills. Besides being super cute, they were also very friendly, respectful and always trying to hold our hands and play with us – I know that was in big part because we were strangers and different from their peers, but having worked with children from Slovenia and England before, I can say that they are much more joyful. Sometimes I am sad when I see children at home playing only with their computers and phones – if you send a kid out today, he/she will ask: “What I am supposed to do outside?” A lot of children in Europe have simply forgotten or not even learnt how to play simple games outside and how to use the environment for joy. Children in the Gambia, on the other side, use everything they find for the game – used tires, empty cans, wooden sticks etc. Of course, they also love playing football – barefooted, and their skills are really good, they simply have the touch for the ball. What I’m saying is that they are much more creative than European children, who are over-protected by their parents. That’s why I’m saying the ‘development aid’ should flow both ways – Europe (and the rest of the ‘developed’ world) should stop in all its hectic rushing towards god knows where and reflect on some very basic principles of life and joy. However, although there are many talented kids, it’s true that they have much less opportunities to realise their potentials. I’ve talked to two boys – one of them loves painting and would like to become a professional painter and the other one would like to pursue his career as a doctor and help people. Both seemed very passionate, but they complained that their families can’t afford sending them to the university. Therefore I hope more will be done in the Gambia regarding the education system so that children will be able to follow their dreams, realise their potentials and develop various skills. As well, I hope F4P has given/will give them not only motivation, but especially some of the values and life skills that will contribute positively to their future steps.

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Should FIFA be awarded the Nobel Peace Prize?

In 1956, Jules Rimet, 3rd FIFA president and the ‘father’ of the FIFA World Cup, was nominated for the Nobel Peace Prize.

In 1988, the president of the Swiss Football Association, Heinrich Röthlisberger, nominated João Havelange, FIFA’s 7th president, for the Nobel Peace Prize.

In 2001, the game of football (soccer) was nominated for the Nobel Peace Prize by Swedish lawmaker Lars Gustafsson, who suggested that FIFA could accept the honour on behalf of the sport.

The Nobel Peace Prize has been awarded on the annual basis since 1901, with some exceptions such as wartime. There have been quite some controversies about some of the awards, such as to Henry Kissinger in 1973 and recent awards to Barack Obama, the European Union and the Organisation for the Prohibition of Chemical Weapons. Needless to say, the above mentioned nominations related to football were a bone of contention as well. They all share a common assumption: football has the power to connect nations and peoples and promote peace. While the first two nominations attributed that power to the agency of FIFA presidents, the third one recognised the binding potential within football as such. FIFA as its world governing body was perceived as the most appropriate entity to take the prize. Since what Gustafsson called “the sport that helps international relations” (ABC News 2001) refers more or less to institutionalised practice rather than to (innocent) game, I want to answer the following question: should FIFA be awarded the Nobel Peace Prize? In order to discuss the question I will firstly look at some of the principles, examples and controversies surrounding the Nobel Peace Prize. Then I will analyse the role of FIFA in taking forward the ‘peace potential’ of football. My approach to FIFA will therefore be holistic; I will deliberately avoid discussing whether the award should be given to its president (I guess the answer to that is quite clear).

THE NOBEL PEACE PRIZE

Nobel-Peace-Prize-medal-002The Nobel Peace Prize has been awarded to 126 Nobel Laureates since 1901 (NobelPrize.org 2013a). The candidates eligible for the Nobel Peace Prize are those persons or organisations nominated by individuals who fulfil certain criteria, listed here. The Nobel Peace Prize is awarded by a committee of five persons who are chosen by the Norwegian Storting (Parliament of Norway) for a mandate of six years, with possibility of re-election. According to Alfred Nobel’s Will, the prize should be given to those “who, during the preceding year, shall have conferred the greatest benefit on mankind.” There are five Nobel prizes in the following fields: physics, chemistry, physiology or medicine, literature and peace. The peace prize should be awarded to “person who shall have done the most or the best work for fraternity between nations, for the abolition or reduction of standing armies and for the holding and promotion of peace congresses” (NobelPrize.org 2013b).

According to the original intentions of Alfred Nobel, there are three explicit reasons for awarding the Nobel Peace Prize, which not only reflect how Nobel perceived peace, but what meaning peace had in the broader society in the beginning of the 20th Century. As Bulloch (2008, 583) explains: “‘Fraternity between nations’ evokes an old-fashioned liberal institutionalism and endorses both the state and a system of norms by which to arbitrate disputes between states impartially. The ‘abolition or reduction of standing armies’ is nineteenth-century language for arms control measures, although Nobel must have considered the preponderance of British sea-power to be an essentially benign characteristic of a liberal world order; not a terribly surprising attitude for an enormously rich industrialist whose products were shipped all over the world. Lastly, ‘peace congresses’ in 1901 were not abstract academic conclaves at which the concept of peace was discussed, but instead were hard-edged bargains of interest calculation, the historical hinge points of European order, at which the great powers of Europe gathered together to divide and re-divide the spoils of their 400-year conspiracy of global domination.”

The negative definition of peace as the absence of war is not sufficient; however, there is no universally accepted ‘positive’ definition of peace. The reason for the non-existence of the definition might be the changing conceptions of the concept of peace, which are reflected also in awarding the Nobel Peace Prize, which “has always reflected something important about prevailing ideas concerning the concept of peace” (2008, 575). In the initial period after 1901, the Nobel Peace Prize inherited a set of broadly liberal ideas about peace between states. The prevailing conception of peace was therefore one of peace as order. Here are some of the examples of individuals and organisations awarded: The International Committee of the Red Cross, Thomas Woodrow Wilson, Frank Billings Kellogg, UNHCR etc. (NobelPrize.org 2013c). In the general mood of the 1960s, the prize gradually adopted a clearer disposition towards the idea of peace as justice. The changed focus was made complete when the award to Kissinger in 1973 caused a wide public dissatisfaction and political embarrassment. Since then, the committee has slowly widened out the criteria to incorporate all forms of social and restorative justice, and has navigated the end of the Cold War to reflect a broadly cosmopolitan sensibility. As a consequence, awards have been made that introduce environmental degradation and a condition of poverty as legitimate causes of violence, issues which present more mundane aspects of the search for peace and stability (Bulloch 2008). The examples range from Martin Luther King, Amnesty International, Doctors without Borders, the UN, IAEA, to Mother Teresa, Nelson Mandela, Muhammad Yunus and his Grameen Bank, Al Gore and IPCC etc. (NobelPrize.org 2013c). After the events of 9/11, the paradigm changed and the idea of peace as justice was partly replaced by the idea of peace as order. This doesn’t mean that ‘peace as justice’ is no longer important, but it has become to bear the assumption that security cooperation is a precondition for justice. “Therefore ‘peace as order’ can be subtly reimagined away from the absence of war between states, and towards ‘peace as human security’ (Bulloch 2008, 590).

It could be argued that some of the recent awards were awarded according to the perception of ‘peace as human security’: in 2008, to Martti Ahtisaari for his efforts to resolve international conflicts; in 2009, to Barack Obama, for his efforts to strengthen international diplomacy and cooperation between people; in 2011, to Ellen Johnson Sirleaf, Leymah Gbowee and Tawakkol Karman for their non-violent struggle for the safety of women’s rights to fully participate in peace-building work; in 2012, to the EU for over six decades contributed to the advancement of peace and reconciliation, democracy and human rights in Europe; and in 2013 to the Organisation for the Prohibition of Chemical Weapons (OPCW) for its extensive efforts to eliminate chemical weapons (NobelPrize.org 2013c). However, Milharčič (2013) argues that some of the recent awards were based only on the potential of individuals and/or organisations to bring peace and not on actual contribution to peace or security. He calls this ‘the award for a good intention’. According to him, the prize is given to people and organisations that actually haven’t done what they were awarded for. I agree on that point with him.  For example, the award given to Obama early on in his first term was based on the premise that he would pursue peace and end existing violent conflicts. His promises to close Guantanamo and withdraw the US troops from Afghanistan were soon forgotten. His failure to provide for a solution in the Middle East, especially in the conflict between Palestine and Israel, increasing number of drone attacks and consequently dead civilians kind of support the argument to revoke his prize (which is not possible). The EU was awarded the prize in the midst of cooperation in the intervention in Afghanistan, supporting the project of racial purity of the West Bank, huge protests in Greece because of the austerity measures imposed by the insensitive Troika, collapse of some of the European economies, and despite the failures in Srebrenica and inability to deal with the refuges in the Mediterranean (Milharčič 2013). It must be noted though that this is a very one-sided argumentation. The EU has put a lot of effort into conflict prevention in its neighbourhood and in other regions – successfully prevented conflict between Macedonia and Albania in 2001 is just one of the examples (although managed together with OSCE).  Furthermore, promoting democratic ideals and human rights, binding different European nations together etc. are long-term processes whose results are not directly visible. We can’t know what would happen on the European continent if the EU wasn’t there, but it’s definitely a question worth asking. The point I want to make is the following: some of the recent Nobel Peace Prizes have been awarded to institutions and people that did indeed strive for peace, but their success was two-fold. Furthermore, the awards were given in the times when some other controversies were surrounding the work of the Laureates (such as Guantanamo in the example of Obama; economic crisis in the case of the EU etc.). It is in the light of these awarding principles as well as of the three above-mentioned perceptions of peace – as justice, human security, and friendly relations between nations – that I want to develop the arguments whether FIFA should or should not be awarded the Nobel Peace Prize.

Kofi Annan

FIFA AND THE QUEST FOR PEACE

FIFA is an international non-governmental organisation and world’s governing body of association football. When FIFA was established in 1904, it had only seven members, all of them European. Today, FIFA recognises 209 national associations, which makes its membership larger than the one of the United Nations. FIFA’s mission is: For the game. For the world. As the slogan explains, FIFA’s role doesn’t end with promoting football. One of the largest global organisations has set itself another goal: a better future for the world.

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 The world is a place rich in natural beauty and cultural diversity, but also one where many are still deprived of their basic rights. FIFA now has an even greater responsibility to reach out and touch the world, using football as a symbol of hope and integration.

We see it as our mission to contribute towards building a better future for the world by using the power and popularity of football. This mission gives meaning and direction to each and every activity that FIFA is involved in – football being an integrated part of our society. (FIFA 2012a)

You can watch the video about FIFA’s mission here.

How is this mission implemented? Or is it just a rhetoric, aimed at gaining better image of an organisation whose legitimacy is declining? There are three main channels which enable FIFA to pursue its goal of a better future and that the results of these could present a base on which to award FIFA the Nobel Peace Prize. These are: 1) organisation of the FIFA World Cup and other international matches and tournaments, 2) its status of international non-governmental organisation, 3) its Social Reponsibility (CSR) programmes. The arguments will be accompanied by some criticisms and controversies which question the eligibility of FIFA to win the Peace Prize.

1)      Organisation of the World Cup and other international tournaments and matches

fifa wcThe FIFA World Cup is the global sports mega event where people of different nationalities, races and ethnicities come together. For one month in four years, the notion of the global village loses its abstract meaning and becomes very concrete (the same holds true for the Olympics). The spirit of the World Cups is normally a very positive one, and when people come together in such an atmosphere, it’s much more likely that they will develop friendly relations with other fans, accept their differences, understand and respect them. It could be argued, however, that the World Cup is a very exclusive event. Not a lot of people can afford to see the World Cup matches live which creates a temporary elite, taking part in the ‘happy global village’, and the periphery, which is excluded from sharing the spirit of global friendly relations. The prices of the tickets and other expenses as a result of the World Cup should definitely be reduced in my opinion. However, the World Cup is watched all over the world, so even if one is watching the World Cup behind the TV, one can get the idea of the whole world coming together. Although the basic principles of the World Cup are competition and commercialisation, the event sends a positive picture that the world can come together in peace and in the spirit of fair play. It therefore doesn’t come as a surprise that FIFA adopted a new principle of handshake for peace at the 2012 Congress. “With this new protocol, the referee and team captains will now not only shake hands before the match starts, but meet again at the same place on the pitch directly after the final whistle, closing the game with the ‘Handshake for Peace’” (FIFA 2012b). Interestingly, the commitment to handshake of peace was introduced in a partnership with the Nobel Peace Centre. Is this just the way for FIFA to get closer to the Nobel Peace Prize Committee? Kramer (2000) is very critical of such initiatives and Blatter as the president – according to him, Blatter has set his sights on the Nobel Peace Prize. He claims that Blatter takes advantage of every public opportunity to emphasise the beneficial effect of FIFA and that he does it in order to improve his image and not so much because he really cares about Africa and other places where FIFA is developing football. But despite all the buzzwords about future of humanity, the reality of the World Cups doesn’t end with nations coming together in a peaceful way. In order to build proper infrastructure, hundred thousands and even millions of people are displaced, without any rights guaranteed. Merchandising and licesing rights protect corporate sponsors instead of people – local population is unable to sell their products in the areas around the stadiums or another official venues so FIFA’s “greater responsibility to reach out and touch the world” doesn’t really extend further than to its corporate partners.

Another reason why the World Cup and international matches per se have a potential to bring nations together, has been explored in the previous blog post. International matches are attended by state’s representatives and therefore offer a positive and informal environment for sports diplomacy. Again, the potential is two two-fold: on one hand, international football matches enhance friendly relations, but on the other hand, they encourage nationalistic expressions and therefore enhance hatred and negative feelings towards the opponents. See the previous blog post for more.

The World Cup as a global event, comprising multinational corporations, media, tourism, financial and political sector, involves a lot of developmental programmes. They come both from FIFA (for example, 80 million $ founding from FIFA to the 2010 Fifa World Cup Legacy Trust intended only for developmental projects) and its partners – Coca Cola being in charge of the project for clean water, Hyundai/Kia taking care of educational programmes, Sony leading the project Dream Goal 2010 with the aim to alleviate extreme poverty and hunger, prevent spread of AIDS, malaria and other illnesses etc. (Neirotti et al 2010, 35‒57). There are also other benefits, such as investments into infrastructure and public services, increase of tourism, new jobs etc. However, these are  mostly temporary, short-term benefits and inherent care for people is questionable. The main beneficiaries are sadly not people, but major corporations and powerful sectors. This is not to say that such programmes are completely without benefits – especially educational campaigns, clean water projects etc. can be of real help to the local population. Altough this fits into marketing and branding purposes of the funding companies, such concerns shouldn’t just diminish some practical impacts.

There is one strong argument why FIFA’ World Cups are contrary to the principle of peace, especially peace perceived as justice. The infrastructure for the World Cup is being built on the exploitation of the poor. One case is Qatar. Thousands of migrant workers will spend the next 9 years building the stadiums ahead of Qatar’s 2022 World Cup in terribly harsh conditions (no water, no safety, living in crowded rooms…), often doing 12 hours shifts in the heat with little regard for their general health and safety. The International Trade Union confederation predicts that if the current mortality rates are maintained, up to 4000 migrant workers may die before a ball is kicked in 2022. Another problem is the Kafala sponsorship system, which binds every single employee to a sponsor or employer, so that they are not allowed to leave that employer’s job or even the country without their permission. Thousands of migrant workers are therefore stuck in Qatar, with no legal protection at all. FIFA must have been aware of this system before awarding the World Cup to Qatar (Rodriguez 2013).  Blatter’s comment to this was: “But I will also touch on this concern which concerns many people in the world and that is the working conditions in that country but we can’t be the ones who can change it. It is a responsibility not only for Qatar but the construction companies, and there are many European companies working there. We cannot turn a blind eye but we cannot make a direct intervention – but the Qatar government have confirmed they will do so.” (Burnton 2013). Brazilian workers are working in similar conditions – some officials are comparing them to the slavery-like ones. The recent protests have sent a clear message that the World Cup will only harm the people instead of benefiting them. While the Brazilian government is spending millions of dollars on the World Cup infrastructure, the quality and availability of the basic public and social services are falling. FIFA’s responses were similar in both cases: working conditions and public spending are in the hands of governments, FIFA cannot interfere in internal affairs. In the light of Blatter’s claims of FIFA’s worldwide responsibility and a strong duty to society, such comments come as a joke. While it’s true that FIFA can’t change national legislation, there is a principle of conditionality available. If FIFA can impose conditions for the quality of stadiums and other infrastructure, demand that countries change their legislation in order to host the World Cup (the Dutch parliament released FIFA’s demands or so called Government Guarantees which governments need to sign in order to host the event – you can see them on Andrew Jenning’s website, the link is here)  why doesn’t it impose stricter demands regarding workers’ rights? If FIFA want to keep calling itself peaceful and accountable, it will firstly have to take much more active approach in tackling the negative externalities of the World Cups and actually focusing on people and their rights.

 

2)      FIFA as an international non-governmental organisation (INGO)

International organisations have emerged in the system of complex interdependence. They have the capacity to connect people in relation to common causes beyond national boundaries. Therefore, they have the power to bring people together, whereby friendly relations are an inherent value. The status of international non-governmental organisation has helped FIFA promote peace in two ways: 1) having a power to bind nations, and 2) being independent and unaccountable to any government.

Firstly, internationalisation through the expansion of the FIFA family and the promotion of harmony among nations and power blocs has always been fundamental to FIFA (Sugden and Tomlinson 1998, 7). FIFA’s power started to rise after the collapse of the British Empire, when new independent states sought for membership in FIFA, which gave the organisation a worldwide membership. FIFA therefore became a forum for discussions between former colonies and colonisers. Sugden and Tomlinson (1998) see FIFA also as a platform for resistance. Football was used in the struggle for liberation in many African countries. “In the absence of economic and military might, newly independent African nations discovered in football a medium through which to register their presence in the international arena” (Sugden and Tomlinson 1998, 130). In the 1970s, FIFA was run by João Havelange, whose mission was to make FIFA a universal organisation. He increased the number of participants in the World Cup, provided materials to underdeveloped associations, helped underdeveloped states construct and improve football infrastructure and provide technical and medical teaching. His strive to turn FIFA into a world power, binding all nations, was acknowledged when he was nominated for the Nobel Peace Prize 1988. His rhetoric of universality and peace was adopted by his secretary and the current FIFA’s president, Sepp Blatter. As Kramer (2010) notices, Blatter tries to present himself Africa-FIFA-trophy-artas the champion of the poor, as a “statesman on a mission of peace”. His big success was bringing the World Cup to Africa – however, he also brought the World Cup to Qatar, despite all the environmental and human rights concerns. Contribution of Havelange and Blatter to development of football in Africa is undeniable; however, it has to be noted that there are other (selfish) interests behind. One is definitely the presence of commercial sponsors and the market potential of emerging countries, and FIFA, itself an offshore financial centre, and being financially bound to its commercial partners such as Coca Cola, Adidas, Sony etc., is highly aware of this. The second reason is the principle of equal voting rights. A big number of newly independent states in the time of decolonisation therefore presented a new ‘market’ of potential votes for Havelange, and it was actually the votes of the Third World that helped him become the president. Africa’s status as the key electoral constituency in the struggles for the FIFA presidency in 1974, 1998 and 2002 is deeply explored in Darby’s (2003) article. He claims that those seeking the FIFA presidency have always sought to present themselves as the advocates of African football – Havelange’s election manifesto, Johansson’s efforts to establish an Afro-European concord, and Blatter’s GOAL project and support for a World Cup hosted in Africa are all a proof of this. Kramer (2010) therefore accuses Blatter of being an opportunist when it comes to the politics of sports. He is said to be merely “using his self-declared weakness for Africa — he has recently been calling it a “love story” – to curry favour among poorer member countries and thereby to secure votes from their football associations.” Regardless of the selfish interests it has to be admitted that FIFA as an international organisation did help bring nations together and it did made possible for newly independent countries to declare their international presence in a peaceful and sporty way.

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Secondly, FIFA as a non-governmental organisation is not accountable to any government. It’s governed by the Swiss law (which offers FIFA as a registered non-profit organisation a tax exemption, how appropriate 🙂 ), but its member associations don’t represent their states of origin in political terms. While the states are bound by the international law not to intervene in internal affairs of the other states, FIFA is much freer in that sense. For blatterexample, Blatter paid a visit to the Iranian president in the beginning of November, and he made a straightforward appeal to the Iranian authorities to end the prohibition for women to attend men’s football matches that has been in force since the 1979 Islamic revolution. I am sure that much more fuss would be made if Obama suggested that – it would be considered as the interference of the US into domestic affairs of Iran. Another example is the role of FIFA in the Israeli-Palestinian conflict. FIFA’s involvement as mediators has brought Israeli and Palestinian football officials closer together; under FIFA’s patronage, delegations from both countries agreed to each appoint a liaison officer to facilitate the movement of players in and out of Palestinian territories. Palestine Football Association is a full member of FIFA and Blatter has consistently defended their rights. FIFA can therefore significantly contribute to peace between Israel and Palestine – football, namely, is never completely separated from the politics. Here you can watch a promo video about their cause. In the case of Iran Blatter said: “I did not intervene to change the law but, as the president of FIFA and defender of football in Islamic countries, I had to present this plea to the political authorities” (Yahoo Sports 2013). However, a question remains: if FIFA sees itself as a defender of football, human rights and fairness, why doesn’t it speak up in Brazil and Qatar? It’s obvious that FIFA’s pleas for peace are motivated by different interests and that their activities for promoting peace, no matter how good and successful they are, are very inconsistent. As well, the fact that it’s unaccountable to any government (except partly to the Swiss one since it is established under the Swiss law) makes it exempt from international law as well. Switzerland is quite famous for money laundering, protected bank accounts, not dealing properly with corruption – there is no better safe haven for FIFA, is it? Peace, understood as human security and justice, requires accountability, responsibility and transparency as well.

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3)      FIFA and Corporate Social Responsibility

CSR has become an important trend in the entrepreneurial sector. Since the field of sport cannot be eliminated from the other social issues, sports organisations are increasingly embedding CSR in their mission – to bring positive consequences for the society as well as to improve their reputation. FIFA started to actively involve CSR into its strategy in 2005 when Federico Addiechi became the Head of the CSR department. FIFA’s radical change in SCR strategy transformed from a reactive approach to an extremely proactive approach (Neirotti et al 2010). In the year of 2010, 22 % of all the expenses were spent on developmental projects – a total of $ 794 million (FIFA 2010, 19). The strategy to achieve FIFA’s mission of building a better future by channelling the power of football is divided up into five core areas (FIFA 2013a):

People: providing a safe and healthy working environment for all of their people

Game: ensuring that the game of football reflects the highest values of society

Events: organising international tournaments since they offer exceptional platforms to raise awareness, highlight particular issues and implement projects and campaigns on the ground

-Society: providing resources and engaging with its member associations, commercial affiliates, development agencies and others to provide children and young people with valuable resources and know-how

-Planet: addressing environmental issues (global warming, environmental conservation and sustainable management) seriously and mitigating negative environmental impacts linked to its activities.

Some of the key (constant) projects/areas of CSR are:

Football for hope – initiative that uses power of football to achieve sustainable social development; programmes, conducted in partnership with some NGOs, which try to address social problems that young people face – these include HIV/AIDS, education, integration of disabled children, conflict management, peacebuilding etc (FIFA 2013b).

FIFA against discrimination– abolishing all forms of discrimination in football by a) raising awareness, for example with FIFA’s Anti-Discrimination Days and the initiative Say No to Racism; b) punishing those who are behave contrary to the principle of non-discrimination (FIFA 2013c).

-Fair Play – evaluating and rating behaviour on and off the pitch, giving the FIFA Fair Play Award, organising FIFA Fair Play Days, overall promotion of the principle (FIFA 2013d).

Taking care of the environment – zero emission building of FIFA headquarters, project Green Goal, implemented at the World Cups (curbing carbon emissions, promoting green technology etc.) (FIFA 2013e).

Goal Programme – funding member associations to implement projects designed to develop football in their countries; the programme is essentially aimed at associations with the most pressing needs as an expression of solidarity (FIFA 2013f).

I strongly suggest reading an analysis of CSR activities in South Africa at the time of the World Cup.

The demonstration of programmes and their analysis shows that there was a wide spectrum of CSR activities. Similar projects are planned for the 2014 World Cup in Brazil, see the Sustainability Strategy here.

Mr AddiechiThe majority of CSR activities aim at alleviation of poverty, environmental protection and children’s development and education. All of these are issues that can prevent future conflicts and build peace – not immediately, of course, but in a long-term. According to Bulloch’s (2008) analysis of different perceptions of peace, FIFA’s CSR activities therefore contribute to peace understood as justice. Although racism is still a persisting issue in world football, it has to be acknowledged that FIFA has tried a lot to wipe it out of football. New anti-racism resolution was adopted at the FIFA Congress in Mauritius this year, on the basis of which first or minor offences will result in either a warning, fine or order for a match to be played behind closed doors, while serious or repeat offences will be punished by a points deduction, expulsion or relegation (BBC 2013).

However, the CSR activities get criticised mainly for two reasons. Firstly, quite some projects at the World Cups bring only short-term benefits. In countries like South Africa and Brazil it’s not enough to be there for a month and then leave. FIFA is partly aware of this problem – Mr Addiechi confirmed that these programmes need to incorporate a legacy component that allows them to last beyond the World Cup (Neirotti 2010, 3). The 2010 Legacy Trust has recently published a report about the legacy of the World Cup 2010 in South Africa, which is showing promising results (FIFA 2013g). Of course, in order to get the big picture, reading just a FIFA’s report is not enough – talking to the locals in South Africa would probably give different answers. Sustainability should absolutely prevail over improving image of FIFA and its sponsors when planning the CSR activities. Secondly, FIFA’s main sponsors in CSR are multinational corporations such as Adidas, Coca Cola, McDonalds, Castrol, Budweiser, Sony, BP. While one controversy definitely stems from the fact that some of these MNCs come from sectors such as fast food, alcohol and oil industry, which probably won’t really contribute to development in underdeveloped regions, the bigger issue here is the self-promotion of these companies. “Many businesses only use their CSR initiatives to generate positive public relations material, rather than for legitimately altruistic and humanitarian reasons. In fact, when speaking with FIFA CSR Director Federico Addiechi on 16 June 2010, he admitted that FIFA committed this exact sin as recently as ten years ago, noting that the organization judged CSR success via “Return on Image”. However, Mr. Addiechi stated that FIFA has turned a corner in this regard, and is truly committed to improving the countries in which it holds events.” Really? How exactly are they improving life in favelas in Rio by displacing people? Commitment to protect workers in Qatar is obvious in their excuse that they are “not the United Nations”.

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CONCLUSION

 The question whether FIFA should be awarded the Nobel Peace Prize is definitely controversial. In the light of recent corruption and match-fixing scandals, prioritising profits over people, trying to distance themselves from human rights issues in hosting countries, the first and obvious answer would probably be no. Its autocratic regime of ruling doesn’t help either (I can’t believe Blatter is going to run for the president again). However, some of its activities and programmes are bringing positive change to the society – both on a global and a local level. Even if it’s just for improving the image, there are certain positive impacts. The very basis for such a power is the global popularity of football – it’s easier to connect people and send messages of peace and friendly relations through the most popular game on the world than by politics for example (see the previous blog post). So the nomination by Lars Gustafsson didn’t come out of blue.

The organisation which claims to have a global responsibility beyond the field of football should not remain silent and passive around the issues of workers’ exploitation and displacement of people as a consequence of new stadiums. The organisation whose principle is fair play, should not be involved in corruption and other scandals on such a massive scale (see BBC Panorama documentary, FIFA’s Dirty Secrets). The organisation which has the principle of environmental protection embedded in its CSR strategy, should not award the World Cup to Qatar. However, as the awarding of the Peace Prize in the last decade suggests, none of the recent Laureates is purely good and without any flaws. Surely, the EU doesn’t contribute to peace without some negative effects and without political scandals. So if one follows the logic of the recent awarding principles, FIFA kind of fulfils the criteria to receive the Nobel Peace Prize. While Obama and the Organisation for the Prohibition of Chemical Weapons received the award not so much for what they had done, but for what they were about to do (Milharčič 2013), FIFA has actually achieved a lot in its 109 years of existence. Its contribution to peace and friendly relations should not be completely overshadowed by corruption, controversial financial activities and other issues, although these deserve the most serious critique. Although FIFA, just like the EU or Obama, does have a potential to bring peace, its practices contradict the very principles of peace and justice. We should keep in mind that both the Nobel Peace Prize and FIFA’s developmental programmes and promotion of football as a means for better future stem from Western liberal values. And these (sadly) allow for quite some deviation when pursuing higher goals, don’t they? Machiavelli’s logic of the ends justifying the means is therefore still very alive, and apparently, both FIFA and the Nobel Peace Prize Committee are following it. Although I am a huge lover of football, I don’t think FIFA, especially in the current situation and with its current structure and functioning, should be awarded the Peace Prize. But I do think both FIFA and the principles of awarding the Nobel Peace Prize should seriously reform themselves. With a serious and complete reform FIFA would contribute much more to humanity than with its bragging about its contribution towards building a better future for the world.

Sources:

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Darby, Paul. 2003. Africa, the FIFA Presidency, and the Governance of World Football: 1974, 1998 and 2002. Africa Today 50 (1): 3‒24. Available at: http://users.polisci.wisc.edu/schatzberg/ps616/Darby2003.pdf (25 November 2013).

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 Yahoo Sports. 2013. Football chief Blatter urges Iran to admit women to stadiums, 7 November. Available at: http://sports.yahoo.com/news/fifas-blatter-urges-iran-admit-women-stadiums-152658653–sow.html (Accessed on 16 November 2013).